July 9, 2020

3 marketing tips and ideas to boost your business during the pandemic

With no one having any idea as to when things will return to what we used to think was normal, this pandemic has caused havoc but has also given businesses the opportunity to overhaul their marketing strategies. Here are three guidelines to help boost your business during these times we […]
July 2, 2020

Optimizing your digital marketing during COVID-19

Your business can stay afloat during COVID-19 with the implementation of digital marketing. Now more than ever, digital marketing is the most important aspect of businesses because more people will be spending most of their time indoors and online. Three ways to optimize your business’s digital platforms: 1. Everything must […]
June 23, 2020

Moving your small business online during the pandemic

With the whole world either in lockdown or self-isolating, everything is now taking place online. From shopping, business and socializing, everyone is using the internet now more than ever. People are already used to doing many daily tasks online like making transactions, purchasing goods and corresponding for business reasons so […]
May 20, 2020

Guidelines to responsible and effective marketing during Covid-19

With the challenging times we are facing due to COVID-19, marketing needs to be tactful, mindful and empathetic. Marketers have many unique challenges they face, especially when it comes to communication approaches. Here are some basic guidelines to help with the obstacles you might face when planning marketing campaigns and […]
April 16, 2020

3 Types of Effective Interactive Content

B2B companies are getting more leads and customers by using interactive content. Interactive content is using personalised tools to engage with customers and keeping them interested in the brand. Using interactive content is very beneficial. Without bombarding your audience with information, you can get your audience to become involved in […]
April 16, 2020

Brand Marketing is essential to B2B brands

B2B business marketers are realising that brand marketing is essential to any marketing strategy. Although brand marketing was seen more as a B2C marketing method, B2B clients engage in the same way B2C clients do. Long-term brand building, creativity and story-telling are just as important for B2B as B2C companies. […]
March 18, 2020

What is Influencer Marketing?

Influencer marketing has become very popular and almost essential to online marketing, but there are still many people who don’t know what it is. So what exactly are influencers? The idea of celebrity endorsement gets incorporated into modern-day content-driven marketing strategies. Influencer marketing is collaborations made between influencers and brands […]
March 9, 2020

How a B2B Omnichannel marketing strategy will boost your sales

Before focusing on the sales benefits of using Omnichannel marketing strategies, it is important to know what the difference is between Omnichannel and Multichannel – names being used more and more in the marketing world. Omnichannel marketing is a strategy that consistently promotes the same message and information throughout your […]