Marketing Manager

Need an extra pair of hands, or someone to take the lead with your marketing? Our outsourced marketing manager service will be perfect for you! We help transform your business from the ground up. We work with you and your staff for 6 – 12 months or longer taking the lead on tasks such as marketing strategy and implementation, project management, branding, graphic design, website design and management, social media and more. Lets arrange a meeting so that we can tailor a package for you.

Meet Tracy, your virtual Marketing Manager

Tracy is a Virtual Marketing Manager helping healthtech companies strengthen their positioning and grow within the UK healthcare market. With over 10 years’ experience across both public and private sectors, she brings a strong understanding of how to communicate complex solutions to healthcare professionals, decision-makers, and organisations.

Her approach combines strategic thinking with hands-on delivery, enabling businesses to develop clear messaging while executing effective marketing activities without the need for multiple agencies. Tracy supports a wide range of services including go-to-market strategy, content development, demand generation, and brand positioning—working closely with clients as an embedded partner.

As Founder of Reborn Marketing and Editorial Director of Health Tech Digital, she also brings valuable industry insight and access to a highly engaged audience of healthcare and healthtech professionals. This unique combination allows her to create marketing that is both informed and relevant to the market.

Tracy focuses on translating complex ideas into clear, practical communication that supports awareness, engagement, and long-term growth.

Marketing manager service from £1500.00 per month

I can provide the following services and more – lets chat and see how I can support your company:

HealthTech Marketing & Growth Services

Strategy & Positioning

  • End-to-end healthtech marketing strategy creation and execution
  • Go-to-market planning for digital health products and services
  • Market research, audience insights, and messaging development
  • Data-driven reporting and performance optimisation

Content, PR & Thought Leadership

  • Clinical and commercial content creation (blogs, whitepapers, case studies)
  • Press releases and media relations within the healthcare sector
  • Thought leadership development for founders and clinicians
  • Review and testimonial generation to build trust and credibility
  • Email newsletter strategy and management
  • Campaign visibility and lead generation (including platforms like healthtechdigital.com)

Digital Marketing & Demand Generation

  • Social media strategy and management (LinkedIn-focused for B2B healthtech)
  • Paid and organic advertising campaigns
  • SEO (technical, on-page, and off-page) tailored to healthcare audiences
  • Lead generation and nurturing campaigns

Branding & Creative

  • Healthtech branding and visual identity development
  • Design of brochures, investor decks, whitepapers, and marketing collateral
  • Website and campaign creative assets
  • Video production (promotional videos, product demos, interviews)
  • Photography for brand and campaign use

Web & Digital Presence

  • Website strategy, development, and ongoing management
  • UX/content optimisation for patient, clinician, and stakeholder audiences

Events, Partnerships & Outreach

  • Healthcare event and exhibition stand planning and management
  • Award submissions to raise profile and credibility
  • Partnership development and charity sponsorship coordination

Sales Enablement

  • Sales support materials and messaging alignment
  • Customer journey mapping and conversion optimisation

Team Support & Operations

  • Acting as your outsourced or in-house marketing lead
  • Cross-functional coordination with clinical, technical, and commercial teams
  • Staff training on marketing tools and best practices
  • Regular video meetings and strategic check-ins

Enquire now