With no one having any idea as to when things will return to what we used to think was normal, this pandemic has caused havoc but has also given businesses the opportunity to overhaul their marketing strategies.
Here are three guidelines to help boost your business during these times we are living in:
You may have used the extra time to improve your digital presence and started with new marketing strategies, but if your website can’t be found on search engines, all that work won’t be effective. Any business needs to have good search engine optimization (SEO) so that it won’t get lost between the online competition.
Search engines like Google are continually changing their algorithms, so your website will also have to be kept updated and moving with current trends. Good content marketers and copywriters know how to write their content whilst including effective SEO.
The main aim for SEO is to allow potential customers to find you when they search for specific keywords critical to your industry. Having specific and numerous SEO keywords will bump your website’s posts and pages to the top of the search results, driving more traffic to your website. The competition is tough, so you must aim for having better SEO than others in your sector.
This is the perfect time to focus on the quality of your website while your competitors might be too busy trying to navigate the uncertain waters that have been caused by the pandemic. Use this to your advantage and spend the time and money to get it right. Having exceptional SEO will give you a head start when everything starts to recover. If you prefer to optimize your SEO yourself, there are many free resources available on the internet that you can utilize.
There are still many advertisers who are running adverts for things like travel which is not yet possible. They might be thinking of long-term leads, but for smaller businesses, using the time available now and changing your service/product for the current situation can ensure your success long term, and keep your doors open (so to speak).
Depending on your niche, adapt your product or service to something that can be sold now. For instance, if you are a chef you can offer online cooking classes if you usually held cooking classes in person. You could even collaborate with a grocery store and get the ingredients for your classes delivered to your students’ houses the morning before the online class. There are endless possibilities, and your ability to adapt will set you apart from others who might not be so flexible.
If you have been forced into lock down and are still not able to function as you did before for whatever reason, use this time to plan your future marketing. You have the time and endless resources online to think outside the box and plan ahead. Many businesses don’t usually have the time to check their SEO or analyze their website performance, but the pandemic has afforded the perfect opportunity to do just that.
Your marketing budget might have taken a knock, but digital marketing does not have to be expensive and giving your brand a make-over doesn’t have to cost much. Update your social media pages and look for content your audience will enjoy and interact with. Plan what, how and when you post and take the time to check how your audience responds. Build organic relationships with new and existing clients.
Take this time to create content, sketch out future campaigns and anything else you can do without being in your normal work setting. This can be a make or break time for businesses, so use this opportunity to launch yours in to the future of digital marketing.