B2B companies are getting more leads and customers by using interactive content. Interactive content is using personalised tools to engage with customers and keeping them interested in the brand.
Using interactive content is very beneficial. Without bombarding your audience with information, you can get your audience to become involved in a way that engages them on a more intimate level that can also be fun.
Now more than ever, people have shorter attention spans and are looking for instant gratification. By using content that revolves around your customer, they are more likely to form a connection with the brand and remain interested.
Your viewers will feel more comfortable and open when you engage with them on a more conversational, personal way through interactive content. When your audience is happy, your leads will increase dramatically. And show casing your expertise and knowledge on a certain subject will assure your clients that you are the best at what you do which will make them trust your brand and ultimately choose you to do business with.
Types of Interactive Content
Content should be easily shared among your client’s networks, so a B2B marketer will know that using content like quizzes and info graphics that can easily be shared is a sure way to increase their client base and secure more sales. The more the content is shared and seen by people, the more visitors you will have on your website.
Practical ways of incorporating interactive content
Contrary to popular belief, interactive content is not only silly games and quizzes. It can include questionnaires and financial calculators- helping people identify challenges they may have and offering them solutions.
There are many ways to employ B2B interactive content in your marketing online, but here are 3 of the most effective ways:
1. Surveys and Questionnaires
Polls and similar features help you get information about your audience and their wants/needs. Surveys and questioners are very efficient and not invasive, which encourages more clicks and leads. The information you gain will help you understand your B2B customers, and therefore be able to cater to their specific needs and offer solutions.
2. Interactive Media
Interactive videos and info graphics are the main types of media that are very popular among viewers.
Info graphics are nothing new, but if B2B companies mask bits of information that can be found when clicking on certain areas of the info graphic, this will keep customers intrigued and interested in the information. This will also give a more fulfilling experience when navigating a website. Polls and questionnaires can also be added, and this will not only keep your audience captivated, but will allow the gathering of important customer data and feedback.
Quizzes for B2B branding are definitely not quizzes like “which celebrity are you most like”, but are educational and informative.
Quizzes can help your clients with information and how to solve a problem that they might be facing. The incredibly valuable information you get from the quiz results will also help you understand what you customers’ needs are, and even help you improve your marketing strategies across all channels.
These interactive marketing methods are very effective, and customers are looking for a personal and informative interaction with B2B companies. Incorporating these into B2B marketing strategies will be highly beneficial to the growth of the business.