AI plays a very important role in making better business decisions and helps with marketing in order to lead people to your brand. AI has already transformed the world as we know it and will create many new opportunities in the future. It will be wise for any business to learn as much about AI as they can as this will put them ahead of the competition.
For the last decade, consumers have been conditioned to give personal information and data in return for ease of use and personalisation. People expect personalisation from marketing done by companies and want all the conveniences that AI has already afforded them.
In order to fully utilize AI in business marketing, you first need to understand what it is and how it works.
AI is not a robot that can speak, see or hear, but is software that make machines “smarter”. A great example is Alexa or Siri. They are not intelligent beings but have been programmed to understand the human language, process the information and then give a response.
AI’s primary subset is called machine learning. Very simply put, AI makes predictions about future outcomes using historical data. It is similar to data science except it improves as more recent and updated data is made available. It then uses the new information to make more accurate predictions.
Google Maps is a good example of data prediction. It uses information from various sources and according to that data it can show you exactly which route to take from point A to point B based on things like accidents or road works.
Marketers base their marketing material on human material whether it be content, format or design. They have to test their content through their marketing methods and based on peoples’ feedback they know what works and what doesn’t. This is very much trial and error, but machine learning can help with these predictions making marketing more effective.
AI can be used in social marketing and AI applications can be used for almost any application. If you work for a big company with access to unlimited data, you can easily use AI to your advantage. Even if you work for a smaller company, with a little bit of extra digging, any company could use AI.
There are a few applications that can be used in business marketing and here are a few examples:
Just because the word “chatbots” has the word “bots” in it, doesn’t mean it has something to do with AI as most people would think. Chatbots rely on human logic to function in areas like auto-responses, sales or customer service.
Chatbots take a lot of work to put it into place and can be overwhelming. Every rule needs to be set up manually and need to be maintained moving forward. If you combine chatbot technology with AI, the need for humans to set up the rules can be eliminated making it more efficient.
Content strategy refers to making predictions about which content to publish and when. This can include things like keywords that will help drive new customers to your brand. With the evolution of technology, content strategy is changing and tolls and platforms that use machine learning is becoming widely used. AI will make marketing more effective and less time-consuming for marketers if used effectively.
Photos and Video
AI can change and enhance photos and videos which can make your content more professional and appealing to your customers. There are many apps that can help you do that and using them saves a lot of time and money.
Monitoring and Reviews
AI technology can simplify the tracking and monitoring of social media reviews. It is especially important for business who use reviews in search functions. AI can simplify the task and also save a lot of time.
The marketing world is becoming more evolved as time goes by, and the use of AI can simplify marketing and make it more effective than ever before. Every business should explore the options AI offers especially in digital and social network marketing.