Create a brilliant B2B Social Media Strategy by following these 5 steps

Social media strategies are essential for B2B companies because company decision makers are on social media and if utilised correctly, social media can open up a world of possibilities.

Here are 5 steps to create the best social media marketing strategy for your B2B Company:

Step 1: Know what your goals are.

The first step is to set the goals you have for your company, and define what it is you want from your social media strategy. For example, do you want to create brand awareness? Then likes, shares and impressions are something you need to create to know what impact your marketing campaigns are making on social media.

Include bullet points of the goals you have, and they can really be anything you want.

Step 2: Understanding Your Audience

In order to understand the impact your brand is making, you need to do what is called “social media listening”. This means you find conversations online that are about your brand, and that way you design your social media strategy around your audience and not just your business.

Here are three pointers on how to find conversations about your brand.

1. Competitive insights. Follow your competitors and see what their customers are saying. They have similar products so you can see customer complaints, wants and needs.
2. Find out which brand-related keywords are searched for most which will help you get information about what your customers want.
3. Find which hashtags are related to your brand the most and this will help you see what your customers are talking about most on social media.

Step 3: Identify Social Media Platforms

You will now need to identify which social media platform is the best for your business.

• Linkedin is for professional networking and is considered the best for lead generation by B2B marketers.
• Twitter is great for customer service and feedback and can be used to interact with customers and help with issues and queries.
• Instagram has more than 1 billion active users and is a great place to post visually attractive photos. You can post inspirational quotes and create your company culture.
• Facebook is one of the best social media platforms because most decision makers spend their time there. It is a great way to make personal connections with other businesses, connect with leads and promote events and webinars etc.

 Step 4: Consistency needs to be maintained

The look and feel of your marketing needs to be consistent so that people will start to recognise your brand. Post frequently and post what your customers want to see. It is not as easy as it sounds, and posting the same time every day, week and month is vitally important to make your brand memorable and last long-term.

Step 5: Create a Calendar

The only way to maintain consistency is to plan ahead. It is very important to consistently promote your content, products and company across all social media platforms to reach as many people as possible and so that brand becomes cemented in your specific industry.

Your level of marketing as well as customer care and satisfaction must be predictable and comforting to your customers. With a well though-out social media strategy and discovery your style, your business can be very successful.