March 3, 2020

10 Guidelines to B2B Branding

Branding is more important than most B2B companies realise, and that doesn’t mean only the logo but also strong brand management. A strong emphasis should be put on brand strategy and style. Here are 10 guidelines to successful B2B branding: Plan ahead You need to define your goals and decide […]
February 28, 2020

Create a brilliant B2B Social Media Strategy by following these 5 steps

Social media strategies are essential for B2B companies because company decision makers are on social media and if utilised correctly, social media can open up a world of possibilities. Here are 5 steps to create the best social media marketing strategy for your B2B Company: Step 1: Know what your […]
February 17, 2020

Should social media stories be used by B2B brands?

Customer experience and engagement is crucial when it comes to marketing, and storytelling is the best way to create that interaction with clients using social media platforms. B2C companies use stories to engage with their customers, but not many B2B companies do and Stories create opportunities to market in a […]
February 12, 2020

B2B Video Content Marketing – 8 tips on how to make it work for you

Video marketing is relatively new in the marketing world, but it is making a huge impact on growing businesses. Everybody loves watching videos- so incorporating them into your content is a great way to engage with your customers and push sales at the same time. It is all about the […]
February 3, 2020

Social Media Marketing: 5 reasons why it should be used by B2B companies

Contrary to popular belief, social media marketing can be used by B2B (business to business) companies not only B2C (business to customer) companies. B2B’s who are not utilising social media are missing out on many opportunities to communicate and collaborate with other businesses. There are 5 reasons B2B companies should […]
January 28, 2020

The B2B Landscape is being reshaped by Augmented Reality

Augmented reality (AR) is rapidly changing the definition of business-to-business (B2B). In the past, B2B used to refer to how businesses transacted with each other, but now with AR, businesses are connecting with each other across multiple channels on a marketing level, and is becoming even more important than actual […]
January 20, 2020

The difference between SEO and Content Marketing

Content Marketing and SEO are both very important factors when it comes to marketing your business- but many people don’t fully understand what they actually are or what the differences between them are. What is SEO? SEO is short for “search engine optimization” which is everything you do to make […]
May 14, 2019

Creating your marketing strategy – with FREE marketing strategy template

Companies who are profitable in marketing usually begin by having a marketing strategy. Big organizations have plans multiple pages in length; whereas smaller businesses can usually get by using only a couple of Pages.
April 14, 2019

Connecting with your customers through social media, vlogs and blogs

If you would like to write content that your local customers will read, it is essential to put yourself in their shoes. Writing is all about empathy with a subject or cause. I am going to explain just how to get inside your customer’s shoes and to write content that they can relate to.